Laila Danesh

Laila is a senior communications strategist with more than two decades of experience advising clients across international markets including the US, Europe and Middle East. She is financial PR and media specialist, who has worked with a broad range of financial institutions, sovereign funds, family offices, listed companies, and government organisations on building and managing their brands, reputations and relationships with multiple stakeholders. Her strengths lie in helping clients develop impactful cross-border communications strategies, compelling brand and value propositions, clear and powerful content, and effective outreach campaigns targeting the financial media and investment community.

Prior to establishing FinMark in 2010, Laila spent 10 years at Financial Dynamics (now FTI Consulting), a leading City of London and international financial PR agency. She joined the firm in 1999 at its New York offices, established its Middle East operations in 2003, marking the launch of the region’s first specialist financial PR company, and went on to help manage the firm’s London based developing markets practice between 2007 until 2009.‎

Laila holds a Master’s degree in Middle East Area Studies from the School of Oriental and African Studies (SOAS), University of London, and a Bachelor’s degree in political science from California Polytechnic State University. She also holds a Certificate in Business and Climate Change from the University of Cambridge’s Institute for Sustainability Leadership, and is currently completing a Certificate in Sustainable Finance at the Oxford University Smith School of Enterprise and the Environment.